Workforce by occupation group, Rotorua against New Zealand
57.9% of employed residents in Rotorua work in desk-based roles, against 63.6% across New Zealand. Size the licences to the desk-based roles rather than headcount. A pilot with office, scheduling and management staff shows value before you pay for everyone.
| Occupation group | Chart | People | Rotorua | NZ |
|---|---|---|---|---|
| Managers | 3,687 | 13.7% | 18.3% | |
| Professionals | 6,759 | 25.1% | 26.8% | |
| Technicians and trades workers | 3,732 | 13.9% | 12.5% | |
| Community and personal service workers | 3,249 | 12.1% | 9.0% | |
| Clerical and administrative workers | 3,024 | 11.2% | 10.8% | |
| Sales workers | 2,124 | 7.9% | 7.8% | |
| Machinery operators and drivers | 1,755 | 6.5% | 5.9% | |
| Labourers | 2,601 | 9.7% | 9.0% |